Today’s real estate marketplaces are more competitive than ever before. How can you stand out from the pack? By taking advantage of new technologies such as 360-degree photography, you’ll make your listings stand out in a big way, driving more traffic to your listings and boosting conversions to closing faster and at higher prices than your competitors. Here’s how to add 360-degree photography to your real estate business in 2022!
360° Real Estate Photography – What is it?
In real estate, it’s all about location, location, location. But what if potential buyers could see not just the property itself, but also its surroundings? That’s where 360° real estate photography comes in. This type of photography gives potential buyers a virtual tour of the property and its surroundings, allowing them to get a feel for the neighborhood before even stepping foot on the property.
It can help sellers stand out from their competition by adding another dimension to their listings. With images from every angle, you can take potential buyers into your living room and up into your bedroom without leaving home! 360° technology is making real estate more accessible than ever before!
Rise of 360 real estate photography
In real estate, first impressions are key. And what potential buyers see online can make or break their decision to visit a property in person. That’s why more and more agents are using 360° photography to give their listings a virtual edge. Not only do they offer an immersive viewing experience that invites customers into the home, but they also allow you to take people on tours without even being there.
By 2020, more than 50% of all listing photos will be taken with a 360° camera. The trend has already taken off across the country, especially in San Francisco where 68% of homes for sale now have 360° images. These numbers should come as no surprise given that 90% of consumers say they would like to tour a house before deciding whether or not to buy it. With these stats, it’s no wonder that today’s top realtors are turning towards this cutting-edge technology.
360 Photography Making a Splash with Improved Image Quality
In the past, real estate agents have used standard photography to give potential buyers an idea of what a property looks like. But with the rise of virtual reality, more and more agents are using 360-degree photography to give buyers a true sense of what it’s like to be inside a property. And with advances in image quality, buyers can get a realistic sense of scale and space that wasn’t possible before.
The detail is so crisp and vivid you can even read signage from outside. With such high levels of realism, your listings will stand out amongst the competition as they provide a one-of-a-kind customer experience. If your clients want to know what the living room feels like, for example, all they need to do is look down at their feet—or walk around! It’s also important to note that VR headsets are becoming much cheaper.
Plus, if you’re listing a home or condo without enough square footage for everyone in the family, immersive 3D 360 images offer a cost-effective way for clients to see how their furniture would fit. Better yet, these images can be shared across social media platforms for increased exposure. Get ready to turn heads with cutting-edge technology this year!
Viewers Can “Step Inside” 360° Images
In the world of real estate, it’s all about giving potential buyers the best possible view of a property. And what better way to do that than with 360-degree photography? This type of photography allows viewers to step inside an image and get a full sense of their surroundings. This is especially useful for properties that are hard to show in person, such as those that are under construction or in remote locations. Using virtual reality technology, you can take a buyer from your office all the way to your client’s house without ever leaving your desk!
In addition to being useful for showcasing difficult-to-show properties, this type of photography can also be used to market inventory online. Visitors can see everything about your listing by scrolling around 360° images on their computer screens.
The 4 ways your real estate listing will be enhanced by 360-degree photos
In real estate, it’s all about location, location, location. But what if potential buyers could see not just the property itself, but also the surrounding area? That’s where 360-degree photography comes in. This type of photography gives buyers a virtual tour of the property and its surroundings, letting them see everything from different angles and perspectives. It allows you to offer more information to your audience without having to walk them through each room or show off every last detail. And there are other benefits as well—not only will they be able to see the exterior, they’ll also be able to look inside any exterior spaces like garages and patios that might otherwise be inaccessible.
The technology for 360-degree photos is readily available for everyone; cameras can take these types of photos, or you can use an app on your phone with a VR headset attached. These pictures provide a much better sense of scale than regular pictures, which makes it easier for people to visualize themselves living in your home.
You’ll be able to make offers with peace of mind, knowing that you’ve shown everything that buyers would want to see about the house and its grounds. With so many advantages at hand, now is the time to start considering 360-degree photography for your next listing!
A Quick Wrap
In the competitive world of real estate, it’s important to give potential buyers every advantage when they’re considering your listing. That’s why more and more agents are using 360-degree photography to give buyers a full view of properties before they ever step foot inside. What once seemed like an unnecessary tool is now a must-have for any agent who wants to be ahead of the curve. Whether you’re shooting photos with a traditional camera or with new tools like Google Street View, this technology will help make sure you sell homes faster and get closer to reaching your goals.