Whether you’re writing ads, emailing prospects, or doing direct mailings, there are a few simple tricks that can greatly increase your success rate. These tips work for Realtors and for anyone trying to sell products and services. When putting together an ad, brochure, or other pieces of marketing material:
Include a photo of yourself
It makes people more likely to trust you and be interested in working with you.
Questions help put prospects at ease and make them feel like they have some control over what happens next (in reality, it doesn’t matter if they answer yes or no; simply asking questions helps them feel like they have options).
Make sure your contact information is easy to find
If you want someone to call you back, include your phone number prominently on any marketing material.
Things to Do When Selling a Home
If you’re selling a home, three things will make all the difference when it comes to getting top dollar for your property: making necessary repairs, staging, and preparing for showings. Here’s how to do each one effectively:
While you might tempt to save money by doing everything yourself, hiring contractors can pay off big time when it comes time to sell your home. A little elbow grease and a lot of hard work won’t get you top dollar for your property; make sure any necessary repairs are done professionally before putting your house on the market.
Stage and prepare for showings
You may think that staging is only for real estate agents or those trying to sell their homes quickly, but it’s a great idea even if you plan on living in your house for years to come. Staging will help potential buyers visualize themselves living there and give them an idea of what they’re getting into.
Keep clutter to a minimum
Clutter decreases people’s willingness to buy things, so do whatever you can to keep your house clutter-free. This means keeping closets neat, removing personal items from tables and counters (unless they have sentimental value), and generally making your home look like a place where someone would want to live. The more open and inviting your space looks, the more likely someone will want to move in!
The best way to ensure you don’t forget anything important about your house is to take pictures of every room, every closet, and every nook and cranny. The more detailed your photos are, the better; take shots from different angles and in different lighting conditions (if possible).
It’s tempting to try and hide any flaws or problems with your home, but being upfront will help make sure you get top dollar for your property. Prospective buyers want to know what they’re getting into before they buy; if there are problems with your home, be upfront about them so that people can decide whether they want to deal with them.
If you’re trying to sell your home, these are a few things you can do to make sure things go smoothly. These tips work well for Realtors and homeowners alike.