How To Choose A Real Estate Photographer For Your Property

Whether we prefer to admit it or not, most of us make our initial impressions primarily on appearance. In the world of real estate, image is everything. From curb appeal to internet photography, how you market your property is all about how it looks.

The irony is that most first-time house sellers and property investors need to pay more attention to the importance of first impressions, particularly regarding internet listings. A skilled photographer may make a significant difference in real estate marketing.

Here’s how to select the best to help you sell your house for its actual value.

Does Your Professional Photographer Have Experience?

First and foremost, you should evaluate the type of experience that a real estate photographer has. Photography is not in black and white. Regarding real estate photography, you need a professional who understands lighting, angles, home staging, and more.

In general, you may come across a photographer with extensive experience. However, if they are new to capturing the soul of real estate, you may still need to receive the desired images. When looking for photographers, be careful to ask about their experience level. This includes how long they’ve worked as photographers and how many residences they’ve photographed.

They must also have extensive knowledge of the sorts and places of homes they have captured.

Do they photograph certain types of homes?

As previously stated, it is advisable to research the types of residences a photographer photographs. This is the most effective technique for selecting your property’s ideal photographer and unique features.

Some real estate photographers may specialize in photographing smaller homes, apartments, or condominiums. If you live on a much larger property, you may need more than their expertise.

Similarly, some real estate photographers specialize in photographing commercial properties alone, while others concentrate on residential ones. You must ask these questions to select the best fit for your property.

Be specific about what you want to be photographed

It’s only possible to go into an interview with a real estate photographer if you know what you’re looking for. Analyze your home’s best aspects and what you want captured.

When meeting with a possible photographer, explain these aspects so they understand what you anticipate from them. This is another technique for excluding a candidate who needs more experience.

Suppose a photographer is overtly enthused about the nuances you provide. In that case, it is a good clue that they have the necessary knowledge and will deliver gorgeous images that accurately portray your property.

Ask for Recommendations

Recommendations from former clients are the best method to learn more about a photographer’s work and attitude before hiring them.

When you meet with a possible candidate, ask for a list of recommendations from prior clients and if they are okay with you contacting them. This allows you to receive honest comments on their work quality, work ethic, and professionalism.

Another option to find real estate photographers is to ask friends and family for referrals. This is an excellent method since you will receive feedback from trustworthy individuals. Most of the time, these suggestions are based on personal experience – and nothing beats firsthand experience.

If you know a few realtors in your neighborhood, ask them for referrals. They generally have solid working ties with photographers with the necessary experience.

Remember to inquire why they recommend a particular photographer, whether their fees are reasonable, and whether they have extensive expertise.

Review Online Testimonials

First and foremost, any professional real estate photographer should have a website that displays their portfolio of work. It makes all the difference if this website includes honest client reviews.

Furthermore, Yelp and Google My Business are excellent resources for gathering reviews. Take some time to read through these testimonials to get a sense of their level of work and client satisfaction.

Remember that one or two negative reviews do not usually imply that you are selecting a mediocre photographer. Even the most successful firms will have one or two disappointed consumers.

Investigate another candidate if the scale appears to tip in favor of negative reviews rather than good ones.

Check out their portfolio

While testimonials help you assess a photographer’s level of customer service and professionalism, their portfolio demonstrates their style and quality of work.

Depending on your home’s style, size, and scope, you can determine whether a photographer’s style is compatible with your own. Most individuals look for new homes online. Up to 97 percent of customers conduct their initial searches online.

This means all you need to sell your home are the images on your listing. In addition to the description, of course. In today’s world, however, photographs are worth a thousand words. That is why you need a photographer to showcase your home so that it sells. Finding a photographer with similar aesthetic goals to yours is critical.

Ask about their technical skills

Any photographer worth their weight in gold should have adequate technical skills. In brief, they should be familiar with the most recent editing software available.

If your images require editing, brightness, or touch-ups, your photographer must be able to do it to produce the finest results. The same is true for their range of technical abilities in photography. I.e., do they understand how to operate a drone and apply drone technology?

Drone photography provides some of your property’s best aerial and close-up shots. You may photograph your property from various perspectives, bringing it to life. If you can find a photographer with this technical expertise and the necessary equipment, you’ll be off to a beautiful start!

Investigate Social Media

Only a few professionals have accounts on various social networking networks. Social networking is a great area to locate photographers of many types, abilities, and interests. Because of their visual aspect, Instagram and TikTok are among the most popular apps to explore.

By looking for specific hashtags on these networks, you can find a real estate photographer who matches your desired style of photography and more. Then there’s a local search. Make the most of specialized hashtag searches to locate the best photographer in your area.

Consider how they communicate

Another essential consideration is how your photographer decides to connect with you. Their communication style significantly affects exhibiting and selling your home on time.

Ideally, you want to work with a professional who communicates honestly and frequently. If you want your images retouched, you must speak with them often.

Make sure to pick a professional who will keep you informed as needed. Their communication should meet your needs, not the other way around. You are the client, after all.

Weigh the cost

Remember that you pay for a premium service when you employ a real estate photographer. It’s no secret that photography isn’t cheap, but you should know when you’re getting ripped off.

Research how much real estate photographers typically charge in your area. Some may charge an hourly rate, while others may charge a set rate for the duration of the project—but most often, you will be charged by the hour.

It would help if you had a ballpark price in mind so that when you receive a quote from a photographer, you can determine whether they are overcharging you.

Remember that just because a photographer charges a more significant fee does not imply that their work is better. It is nevertheless critical to research their style and level of service before hiring them.

On the other hand, a photographer’s lower fees sometimes imply better quality work. However, this could indicate a need for more experience. Research the average cost, determine what you can afford, and go from there.

Need to hire a professional real estate photographer?

TEAM PICPROS is here if you need to hire a professional real estate photographer. Whether you’re preparing to list your property or are in the midst of a real estate transaction, choosing the right photographer can make all the difference.

From capturing the perfect lighting and angles to highlighting your home’s unique features, a skilled photographer can elevate your listing and attract potential buyers. Remember to underestimate the power of professional photography in real estate marketing – make sure your property shines with the expertise of TEAM PICPROS.


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